Blending behavioral science, AI, computer science, data analytics, engineering, and business model innovation, Ganna helps cities, businesses, charities, and individuals to better understand why they make decisions they make and how they can optimise their behavior to achieve higher profit, better social outcomes, as well as flourish and bolster their wellbeing.

 

Ganna studied Economics at the University of Missouri Kansas City (US) and the University of Innsbruck (Austria). She holds a Ph.D. in Economics and Social Sciences.

 

Before coming to Australia, Ganna worked at Columbia University in New York (USA), the University of Bonn (Germany), Humboldt-Universität zu Berlin (Germany), the University of Innsbruck (Austria), the University of Warwick (UK), and the University of Birmingham (UK).

 

Ganna's recent projects focus on smart technological and social systems, cybersecurity, human-computer and human-data interactions and business models.

 

Her recent most impactful projects concentrated on applications of behavioral data science to media industry as well as on cybersecurity as a behavioural science.

 

She also works on behavioural data science applications to consumer choice, health, advertising, sustainability, Formula 1, and smart cities.